Skindays Website
Website and brand audit & redesign
Corrina Gramma
FOUNDER & CHIEF CREATIVE OFFICER
Masă Studio
BRAND CONSULTANCY
1158 Palms Blvd
Venice, CA 90291
646.982.7454
corrina@bymasastudio.com
Project Overview
When Skindays founders Zoe & Ian found me, they knew it was time for an overhaul. Despite being launched by young business owners with a disruptive mission to make skincare more inclusive and accessible, their business was drowning in an over-saturated industry, struggling to compete with other local skin spas.
The Problem
Despite their disruptive vision, Skindays struggled to stand out among competitors in order to attract & build loyal clients.
The website "before"
Didn't set them apart from other "skin spas"
Didn't differentiate them as a higher-end brand
Looked like it was built with a generic template
Wasn't converting enough leads or clients to scale
Our Solution
We worked with Zoe & Ian to unroll a full-scale re-launch, starting with strategy work to uncover what truly sets them above their competitors, then moving into a full brand re-design to align them with target clients.
We worked with Zoe & Ian to unroll a full-scale re-launch, starting with strategy work to uncover what truly sets them above their competitors, then moving into a full brand re-design to align them with target clients.
From there, we translated our insights into a sleek e-commerce website that immediately elevates them above competitors.
Skindays got a trustworthy brand identity and website that helped them 3x site conversions, and grow into a second location within the year.
“Corrina provided invaluable insight along with clear action steps. With her guidance, we're on track to reach our growth goals. She consistently nails the brief.”
“Corrina provided invaluable insight along with clear action steps. With her guidance, we're on track to reach our growth goals. She consistently nails the brief.”
— Zoe & Ian Lim, Skindays co-founders