Species Landing Page
Website audit, strategy, and redesign
Corrina Gramma
FOUNDER & CHIEF CREATIVE OFFICER
Masă Studio
BRAND CONSULTANCY
1158 Palms Blvd
Venice, CA 90291
646.982.7454
corrina@bymasastudio.com
Project Overview
When S.P.E.C.I.E.S. founder Anthony Giordano hired me to help with the globally-renowned conservation organization's website, he'd already been recognized as one of the most prolific conservation scientists alive today by the renowned International Union for the Conservation of Nature and the Society for Conservation Biologists for the work his organization has done over the last 20+ years protecting threatened species around the world.
The Problem
Despite his organization's award-winning conservation reputation, their website destroyed trust and did not represent the caliber of their experience or impact.
The website "before"
Significantly outdated
Unclear who the organization is
No evidence of their reputation or work
No obvious or compelling call to action
Leaves an untrustworthy impression
Did not drive conversions
Left visitors feeling unsafe to donate
Our Approach
Here's how we did it:
Identified impressive, trust-building impacts and partners that their old website did not mention, like partnerships with the IUCN and WWF.
Uncovered program wins and upcoming priorities to build transparency & share a clear picture of their impact.
Strengthened the website copy & brand messaging to more effectively connect with target audiences.
Established clear and compelling calls to action.
Created a modernized, flexible style guide to use across marketing applications that shows the brand is current and active.
Our Solution
We decided to redesign the website from the ground up, launching a powerful custom landing page that builds trust, drives conversions, and represents the impact of their work while we build out the full site.
“Working with Corrina was my best experience hiring a contractor to date. She's a consummate professional. Our work together has been invaluable.”
“Working with Corrina was my best experience hiring a contractor to date. She's a consummate professional. Our work together has been invaluable.”
— Dr. Anthony J. Giordano, founder of S.P.E.C.I.E.S.